Why should I care about DEI initiatives? Social Value

L-R Marcus Carey, Naji Kelley, Christine McCarey, Ruben Cantu, and Jennifer Aldoretta Photo by: Capital Factory

L-R Marcus Carey, Naji Kelley, Christine McCarey, Ruben Cantu, and Jennifer Aldoretta
Photo by: Capital Factory

DEI initiatives are purpose-driven.

Research shows that “purpose is required to sustain an enduring competitive edge” in business growth, consumer preference, and talent acquisition.

Source: Kantar Purpose Study

Brands that positively impact humanity outperformed the stock market by 206% between 2006 - 2016.

Source: Meaningful Brands Index

Consumers have expressed a strong preference for purpose-driven brands.

76% of Americans believe companies must do more than just make money; they also must positively impact society.

86% of Americans believe companies should first support issues that impact - or are impacted by - the business directly.

79% of Americans believe companies also should support issues that are personally important to them.

75% of Americans believe companies should take a stand on issues that are widely discussed in the news and in society - like immigration or equal rights.

Source: Porter Novelli/Cone Purpose Biometrics Study


On August 19, 2019, the Business Roundtable issued a Statement on the Purpose of a Corporation. This statement lists five stakeholders to whom every corporation should be committed: customers; employees; suppliers; communities; and shareholders. Economic or shareholder value is no longer the only purpose of a corporation.