DEI initiatives are purpose-driven.
Research shows that “purpose is required to sustain an enduring competitive edge” in business growth, consumer preference, and talent acquisition.
Source: Kantar Purpose Study
Brands that positively impact humanity outperformed the stock market by 206% between 2006 - 2016.
Source: Meaningful Brands Index
Consumers have expressed a strong preference for purpose-driven brands.
78% of Americans believe companies must do more than just make money; they must positively impact society as well.
77% feel a stronger emotional connection to purpose-driven companies over traditional companies.
68% are more willing to work for purpose-driven companies.
67% are more willing to forgive a purpose-driven company that makes a misstep.
Source: Cone/Porter Novelli Purpose Study