Why should I care about DEI initiatives? Social Value

 L-R Marcus Carey, Naji Kelley, Christine McCarey, Ruben Cantu, and Jennifer Aldoretta

L-R Marcus Carey, Naji Kelley, Christine McCarey, Ruben Cantu, and Jennifer Aldoretta

DEI initiatives are purpose-driven.

Research shows that “purpose is required to sustain an enduring competitive edge” in business growth, consumer preference, and talent acquisition.

Source: Kantar Purpose Study

Brands that positively impact humanity outperformed the stock market by 206% between 2006 - 2016.

Source: Meaningful Brands Index

Consumers have expressed a strong preference for purpose-driven brands.

78% of Americans believe companies must do more than just make money; they must positively impact society as well.

77% feel a stronger emotional connection to purpose-driven companies over traditional companies.

68% are more willing to work for purpose-driven companies.

67% are more willing to forgive a purpose-driven company that makes a misstep.

Source: Cone/Porter Novelli Purpose Study

“If they don’t give you a seat at the table, bring a folding chair.”
— Shirley Chisholm