DEI initiatives are purpose-driven.
Research shows that “purpose is required to sustain an enduring competitive edge” in business growth, consumer preference, and talent acquisition.
Source: Kantar Purpose Study
Brands that positively impact humanity outperformed the stock market by 206% between 2006 - 2016.
Source: Meaningful Brands Index
Consumers have expressed a strong preference for purpose-driven brands.
76% of Americans believe companies must do more than just make money; they also must positively impact society.
86% of Americans believe companies should first support issues that impact - or are impacted by - the business directly.
79% of Americans believe companies also should support issues that are personally important to them.
75% of Americans believe companies should take a stand on issues that are widely discussed in the news and in society - like immigration or equal rights.